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В Венгрии Cola Zero запустила рекламу с однополыми парами

Cola Zero

В Венгрии перед фестивалем Сигет «Кока-Кола» запустила рекламную кампанию Cola Zero с использованием фотографий однополых пар и слоганом «Ноль сахара. Ноль предубеждений».

Таая реклама вызвала агрессию у некоторых политических сил. Так, представитель партии «Фидес — Венгерский гражданский союз» Иштван Болдог призвал к бойкоту товаров Coca-Cola на время «провокационной» рекламной кампании. Одновременно с этим в Сети появилась петиция с требованием убрать рекламные постеры и «остановить гомосексуальное лобби и их влияние на детей, семьи и общество в целом».

Coca-Cola ранее уже делала рекламные кампании с участием ЛГБТ. К примеру, в 2017 году вышел ироничный ролик под названием «Уборщик бассейна», в котором гей борется с сестрой за внимание красавчика.

В Венгрии Cola Zero запустила рекламу с однополыми парами

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